3 Ways to Optimize Search on Your Ecommerce Site
More people are flocking online to get their shopping done these days. But, an online shopper doesn’t necessarily equal genius website navigator. You need to ensure that your business website’s search tools are simple and intuitive for those who are less technologically inclined — or risk losing customers.
About 60% of online purchases result from a customer search, according to ecommerce design solution Volusion. Not only should you do everything you can to land your business in the search engine sweet spot, but you should also optimize your in-site search for convenient user navigation.
The following tips will help improve your ecommerce company’s search functionality, both on-site and via organic search.
1. Navigation Bars and Filters
Usability studies indicate that a user’s eye naturally progresses from left to right; therefore, place navigation bars to the left. Also, you’ll probably have more room for detail if the navigation bar runs down the...
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