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Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost

February 22, 2011

Amazon Adds Instant Videos to Amazon Prime

SEATTLE, Feb 22, 2011 (BUSINESS WIRE) --

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new benefit for Amazon Prime members: unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows. This new benefit is being added at no additional cost -- Prime membership will continue to be $79 per year. Amazon Prime's all-you-can-eat free Two-Day Shipping has already attracted millions of members. Customers can learn more about an Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.

 

"Millions of Amazon Prime members already enjoy the convenience of free Two-Day Shipping," said Robbie Schwietzer, vice president of Amazon Prime. "Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime...

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Amazon Prime users see free unlimited movie streaming!

January 31, 2011

Amazon's plans for unlimited movie streaming akin to Netflix appeared to come to early fruition on Saturday as a spotting has shown the service in action. At least one Amazon Prime subscriber has seen options in the Video On Demand section to stream movies and TV shows, even major recent releases, as part of the $79 yearly subscription. The catalog seen by an Engadget reader had 5,000 titles that would show in 480p.

The online reseller hasn't confirmed any of the plans, and widespread reports have yet to emerge. A possibility exists that the unlimited VOD is a trial and isn't immediately ready to go live.

The addition of the feature would be the largest hit to Netflix, whose streaming-only plan has a larger catalog but also costs $96 a year to maintain. It would also mount stiff competition against Apple's iTunes and other pay-per-title services since it would be one of the first major services to merge both unlimited streaming with the option of getting a permanent copy. Adding...

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