Video App Usages Boosts TV Viewer Engagement

August 2, 2011

Video apps are likely to lead to greater engagement with TV viewing, with roughly 85% of video app users reporting that they are watching the same or more TV since starting to use video apps, according to a new study that was commissioned by the Cable & Telecommunications Association for Marketing (CTAM) and conducted by Nielsen.

Respondents also reported that apps can enhance viewing of regularly scheduled TV, with nearly half (46%) report being more engaged with the programs or networks associated with the video apps after accessing them. About 35% reported that video app usage causes them to visit the network or program website associated with the video app more than they had before they using the app.

The CTAM study also provided good news for the growing number of programmers that are creating "Sync-to-TV" apps, which provide additional content and interactive features on a mobile device or tablet that is synched up to the viewing of a program on a TV.

The study found that users...

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These iPhone Apps Made Their Developers Rich!

January 31, 2011

While Robert Nay recently made headlines for developing a chart-topping iPhone app, the 14-year-old from Spanish Fork, Utah will need to create a paid or advertising-supported follow-up to his Bubble Ball puzzle game in order to make any money.

Since Apple opened the iTunes App Store in July 2008, independent developers have created tens of thousands of titles with the hopes of striking it rich through paid downloads (where they keep up to 70 percent of the sales) and more recently via advertising or premium upgrades.

With increased competition from major game developers and globally recognized brands, however, most independents lose money on their smartphone applications that are now also created for Google’s Android mobile operating system.

Yet it is still possible to get rich right away developing iPhone apps. Just look at how some of the top app makers to come out of nowhere did it.

New and noteworthy app all-stars

Zeptolab/Cut the Rope

Ten days after...

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My Thoughts on @Twitter for Mac...

January 6, 2011

I have been using Tweetie for Mac since it came out and like it better than other Twitter applications.

The new "Tweetie" is now the official "Twitter" for Mac application you can find in the Apple Apps store.

It is still very simple and easy to use as the previous version. To me it is the best Twitter app out, but it is missing a few things...

  1. There is no setting to allow me to use my own URL shortner in the app. 
  2. It allows me to select my image service but no video service.
  3. Trends - I want to eliminate trends in other languages and or get local trends. Trends should have its own section not in the search area.
  4. I can block a user but what about reporting them for spam? I heard there is a feature but I cannot find it.
  5. There is no Address Book integration. I have the hardest time trying to remember friends Twitter names. It would be great if it integrated with my address book so I could just type a name and it would put their Twitter name in the message. Similar to what email...

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Incredible iPhone App - Word Lens!

December 16, 2010

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DJ App For The iPad = Awesome!

December 4, 2010

Get it on iTunes: CLICK HERE

 

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Tags // Apple, Apps, iPad,

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