See How Brightcove Video Cloud Moves Business
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Online video platform company Brightcove this morning announced that it has filed a registration statement on Form S-1 with the SEC in connection with a proposed IPO of its common stock. The company is looking to raise up to $50 million through the offering.
Brightcove offers cloud-based solutions for publishing and distributing video and other digital media.
Brightcove’s revenue grew from $24.5 million in the fiscal year ended December 31, 2008, to $43.7 million in the fiscal year ended December 31, 2010, the filing reveals.
Revenue came in at $28.4 million for the six months ended June 30, 2011.
The company’s isn’t profitable – they report a net loss of $9.7 million for the first half of this year – and Brightcove says it doesn’t expect to be in the black until the end of 2012.
The company says in the filing that it had close to 3,300 customers in over 50 countries as of June 30, 2011, including The New York Times Company, Oracle, AOL, Philips Electronics, Macy’...
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Brightcove was issued a broad patent for the “Distribution of content,” which covers the basic features of a professional online video platform. Patent No. 7,925,973 (Read this page carefully!), which was applied for on August 12, 2005 by CEO Jeremy Allaire and CTO Bob Mason, describes some of the basic features of all professional online video players such as customizable players, digital rights management, and syndication. In other words, how video is experienced, and how it is controlled—essential aspects for professional video publishers.
Of course, Brightcove has done just fine so far without that patent. Brightcove is now streaming 700 million videos a month, I have learned, which it believes would place it among the top five online video platforms on the web. That number is up from 400 million videos streams per month in March, 2010. Of course, those videos are spread out among Brightcove’s 3,000 paying customers—mostly professionals publishers, media sites...
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We’ve been working closely with Twitter to enable our customers to provide full video playback and sharing within Twitter. The launch of the new Twitter.com, enabling playback of embedded videos in activity streams, is a powerful new development for media companies and marketers alike. This new platform capability will help drive revenue, increase audience size and improve customer loyalty.
Earlier this week, Brightcove and TubeMogul released research that shows how Twitter has become a critical success driver for online video initiatives. We found that: 1) Twitter is growing faster than traditional search engines as a source for finding online video content; and, 2) Internet users who find online video via Twitter are more engaged with the content than users who find video through other sources, such as display ads and search engines.
We expect Twitter’s new enhancements will accelerate these trends and create new opportunities for media companies and marketers to expand...
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