December 1, 2011
Adoption of smartphones and tablets accelerates trend
Surges in tablet, smartphone and ereader adoption have stoked demand for content consumed on these devices, including video, audio, social media, games, news, books and periodicals.
eMarketer estimates that the number of US tablet users will reach 89.5 million in 2014, up from 33.7 million in 2011. Tablet users will make up 35.6% of internet users in 2014, up from 14.5% this year.
The number of US adult ereader users will reach 53.9 million by 2014, up from 33.3 million in 2011. eMarketer also expects robust growth in smartphone users, even though that product category is more mature than tablets and ereaders. By 2015, there will be 148.6 million smartphone users in the US, up from 90.1 million in 2011. These users will represent 58% of mobile phone users in 2015, up from 38% this year.
These devices create demand for apps, streaming video and audio, games, ebooks and periodicals, social networking and other marketer...
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October 13, 2011
American consumers are increasingly connected and our recent survey shows they are increasingly multitasking when it comes to multimedia.
Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.
And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.
Advertisers should take note that while viewers may be splitting attention between two (or three!) screens, 19 percent of smartphone and tablet owners searched for product information and 13 percent searched for coupons or deals while the television was on.
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October 6, 2011
My thoughts and prayers are with Steve Job's Family and Friends.
I have been using an Apple computer and their products for over 30 years.
I have followed the company and Steve Jobs over the years through good and bad times. I have read numerous books, articles, blog posts, etc... Yes, I am an Apple Fan Boy just as otherss are a fan of Michael Jordan, Jerry Rice, U2, etc...
Steve Jobs was so far ahead of the pack not only in building great products but also his philosophy for building products in general.
Do you know who the CEO of Coke, Sony, Pepsi, Disney, Ford, etc... is? You know who the CEO of Apple was. Steve Jobs was the CEO of CEO's.
To put things in perspective I rounded up a few facts about Steve Jobs and his return to Apple.
Steve Jobs retuned to Apple at the end of 1996 and retired August 2011.
- Patents:
- Over 300 Patents or about 1 new patent every 2 weeks!
- Bill Gates (Microsoft) = 9 patents
- Larry Page and Sergey Brin (Google) = A little over a dozen
...
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October 4, 2011
With AirPlay, you can wirelessly stream what’s on your iPhone, iPad, or iPod touch to your HDTV and speakers via Apple TV. Or mirror your iPad 2 or iPhone 4S screen. That’s gonna go over big.
Give your photos and video the big-screen treatment.
You have great photos on your iPhone, iPad, or iPod touch and some friends on your couch. Or you’re in the middle of an epic action scene that could use a little more screen. Tap the AirPlay icon on your iOS 5 device from a specific app — Photos, Videos, or Safari, for example — and everything streams to your HDTV via your Apple TV.* Connect your device and Apple TV to the same Wi-Fi network, and the AirPlay icon automatically appears.
With mirroring, what you see is what you show.
AirPlay Mirroring lets you share exactly what’s on your iPad 2 or iPhone 4S with everyone in the room. Stream web pages, spreadsheets, lessons, games, photos, videos, and more to your HDTV via Apple TV. Just double-click the Home button...
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June 22, 2011
Apple this week was awarded an iPhone-related patent first filed in December of 2007, a victory that intellectual property experts believe will be significant.
On Tuesday, Apple was granted U.S. Patent No 7,966,578, entitled "Portable multifunction device, method, and graphical user interface for translating displayed content." And patent experts who spoke with PC Magazine said Apple's ownership of the invention could allow it to "bully" its rivals.
The story by author Damon Poeter characterized the patent as a "huge blow" to companies like HTC, Samsung, Motorola, Research in Motion and Nokia, who make competing smartphones with touchscreen displays.
"Apple's patent essentially gives it ownership of the capacitive multitouch interface the company pioneered with its iPhone, said one source who has been involved involved in intellectual property litigation on similar matters," the report said. "That's like to produce a new round of lawsuits over the now-ubiquitous multitouch interfaces...
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