Brilliant Launch of a TNT's TV Network in Belgium!
April 11, 2012
via youtube.com
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America's Gift Card Craze!
December 22, 2011
via ui.ibsrv.net
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Brilliant Sports Marketing! Imagine What The NFL Could Charge!
December 2, 2011
Always looking for a new way to squeeze money out of their most loyal supporters, football clubs have found a new racket that could soon become common practice -- letting fans pay to have a tiny picture of themselves worn by the player of their choice.
Taking a cue from the Million Dollar Homepage, Sevilla have become the first top flight football club to sell small squares within each player's number on the back of their shirts featuring a photo of the buyer for €24.9 each.
The idea of a company called Playing 2, Sevilla fans (or anyone else) can go to their website, select the player they want to wear their mug and the exact spot on the number they want to appear for the entire season.
From Footy-Boots.com:
As mentioned, Sevilla are the first team to utilize this money-making scheme and will soon be joined by fellow Spaniards Granada, with the Welsh Rugby Union team set to hand a UK debut to Playing 2 during the Six Nations.
Despite being only a 2 x 2mm picture...
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Online Reputation: Get Ready For War
November 30, 2011
via slideshare.net
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The Blogger’s Guide to Meaningful Engagement on Facebook, Google+, and Twitter
November 16, 2011
When it comes to social media, Facebook, Google+, and Twitter are the big three. If you’re not on these social sites, then you are missing out on great business opportunities.
If you are on these sites, however, you probably know that getting meaningful engagement with your followers isn’t easy. You can easily drown in the noise, so you need tips and tools to help you break through that noise. The following ideas will help you do just that.
Better Engagement on Facebook
Image copyright Darren Baker - Fotolia.com
You more than likely have a Facebook fan page if you are in business. The engagement probably isn’t great, however. See, about 90% of people who like your Facebook fan page never return. They will come back if you can effectively convince them… but you have to have good content.
What is good content on Facebook? We don’t know exactly how Facebook judges content, but we know they look at three scores using their EdgeRank indicator:
- Affinity: This is a measure...
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How to Create a Social Media Marketing Schedule
November 16, 2011
Why have you joined the social media world?
Some social networkers are there for purely egotistical reasons. They don't want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. But connecting, following or befriending just anyone dilutes your influence and standing among those in your audience.
Others join because they feel they must. They spend a few days setting up their profiles and then abandon them when other tasks call.
The real motivation for any business social networker is connection: You should want to connect with like-minded people who can help your business and whose businesses you can assist. You want to add to the conversation, and not come across as desperate, spammy or a waste of time. If you develop a bad reputation in these communities, it will be hard to shake off.
But making such strong, real connections takes time, effort and thoughtfulness. If you never return...
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Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
November 4, 2011
Data and social media investment central to marketing strategy, programs
Keeping pace with the ever-changing dynamics of the online marketing space is no easy task. New technologies and tactics seem to crop up daily and evolve so rapidly that marketers often have difficulty deciding where to focus their efforts.
Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.
Marketers are using customer data to help them better reach unique segments of their customer and prospect audiences. In fact, 61% of CMOs said they used customer data for segmentation and targeting, highlighting the desire to better understand and message their current...
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Inbound vs. OutBound Marketing
October 31, 2011
via 9.mshcdn.com
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