Media Consumption By Generation, Device, and Time of Day!
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Howard worries that news media is cheapening itself and losing the public's trust. He talked to me backstage after an on-camera GPS interview about Japan in the wake of the earthquake and tsunami. Here's the transcript:
Fareed Zakaria: You were running Dan Rather’s show in the glory days when [there were] huge audiences - tens of millions of people. What does TV news look like to you now?
Howard Stringer: Well the fragmentation was inevitable. One could feel it coming. I left the golden age of documentaries to go into the golden days of the CBS Evening News. You could see that the audiences were eroding.
There was one event that captured it for me….I got a call that Cleveland had moved the CBS Evening News from 6:30 to 5 o'clock...
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Today’s quiz: What company derives 96 percent of its revenue from advertising, has a video platform that is currently negotiating with the National Basketball Association, a movie studio and various celebrities, and is developing a subscription service that would be plug-and-play for publishers and consumers the world over.
Time Warner? News Corporation? Viacom?
Nope. Google.
Up and down its ranks, Google executives will tell you without fail that Google is not a media company, that its organizes and manages content, but stays away from producing it. It’s an article of faith at the Internet giant. But it’s also beginning to show strain as Google moves into new territory.
In February, Google announced a subscription service called One Pass to enable consumers to buy professionally produced news and information across the Web with a single click. And a great many new-media consuming devices featuring Google software called Honeycomb are about to come into the market...
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Elections are a special opportunity for people who work in media. They provide a familiar context (almost a control variable, really) to check our progress—and test our assumptions. Every two years, a lot of things are exactly the same: two parties; plenty of speeches; a map of the country spotted red and blue. But increasingly, a lot of things are different. Here’s a sample from Tuesday night.
Tweets in the Times
The New York Times ran a stream of tweets on the homepage all night:
Two years ago, that would have been almost unthinkable; today, it’s uncontroversial. And just as importantly, today there are tools (like TweetRiver, which the Times used on Tuesday) that help isolate the hundred or so perfectly-relevant tweets from the daily deluge of 90 million.
The Times also created a slick visualization of tweets sent to, and posted by, candidates around the country in the weeks leading up to the election:
Don’t miss the option, new since Tuesday, to zoom...
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Earlier this week, the New York Times company forced the iPad Pulse News Reader app to be pulled from the App Store. The reason? It took the Times’ RSS feed and put it inside its own app.
To be clear, the RSS feed in question was a headline, a one-sentence introduction and a link to the full story on the NYT site. That’s it. Worse? Steve Jobs highlighted the app earlier during his WWDC keynote – and the NYT itself wrote a glowing review of the app just a few days before.
As mystifying as the move seems from the outside, it’s yet another sign that established old media entities are still really struggling to understand the web. Time and time again, it feels as if old media companies, rather than embracing the massive potential of the web, seem to shoot themselves in the foot.
So consider this a public service. For all those people out there working in established media, here are five things you still don’t seem to get about the web:
1. People Never Wanted to...
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