2010's Top 10 Movies and TV Shows on Twitter!

January 3, 2011

 

Over the past couple of days, we've taken a look at 2010's Top 10 Companies on Twitter and the Top 10 Non-Tech Companies on Twitter -- both lists produced in collaboration with our editorial partner What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart. Because man/woman can't live on Apple and Uniqlo alone, I've got a couple purely pop-cultural lists to close out our three-part series.

 

Cala Boca McFly!

Cala Boca McFly!

--> But first, yesterday I promised you some insight about Capricho magazine's presence on the Top 10 Non-Tech Companies on Twitter list. Capricho, it turns out, is in the ultimate Twitter sweet spot: Not only is it one of the world's most popular teen magazines in a peak moment for youthful pop culture (with formerly nichey teen-pop stars like Taylor Swift becoming globally mainstream), but it's based in Brazil. In January, social-media analytics service...

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Viacom Talks International TV Distribution

November 1, 2010

Philippe Dauman says he paid his way through college in part by playing poker. Now the Viacom Inc. CEO is making bets in an arena with high stakes for the media business: putting traditional content on the Web.

Viacom, a media company that owns TV networks including MTV and Comedy Central as well as Paramount Pictures studio, recently signed off on a five-year, $1 billion deal with Netflix Inc. to make movies available on the Web through the Epix movie channel, in which Viacom owns the biggest stake. Mr. Dauman also says he'd consider putting content back on Web video site Hulu.

bosstalk

Joe Schram/The Wall Street Journal

Don't expect everything to be a hit. But try different things,' Viacom's Philippe Dauman told MTV.

Viacom made $2.9 billion in 2009 from TV programming distributors, such as cable and satellite operators. Some media executives and analysts question whether young people will sign up to pay for such services as alternatives like Netflix become more robust...

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MTV brings Twitter to live TV with VMAs

September 13, 2010

If you watched the MTV Video Music Awards last night — and why wouldn’t you? — then you saw MTV’s big Twitter wall and online Twitter Tracker.

 

Working with Twitter and Stamen Design, MTV tracked the number of tweets that mentioned various people in the awards show in real time, displaying it in “bumps” scattered throughout the broadcast and continuously online. Approximately 2.3 million tweets were sent, and mentions of Lady Gaga (big surprise) peaked at 9,200 tweets per minute. For context, the broadcast averaged a record 11.4 million viewers, according to Nielsen numbers. That’s about 1 tweet for every 5 viewers (roughly, because viewers come and go), and you can bet it will be even more next year.

“MTV’s bleeding-edge integration fused the story of the audience’s real-time excitement into the story of the VMAs itself,” explained Twitter’s Chloe Sladden (@chloes). MTV says it expects the Twitter Tracker approach will by copied by other live...

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