UK Version of 'Jersey Shore' - Check Out The Promo Video!
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Cala Boca McFly!
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Philippe Dauman says he paid his way through college in part by playing poker. Now the Viacom Inc. CEO is making bets in an arena with high stakes for the media business: putting traditional content on the Web.
Viacom, a media company that owns TV networks including MTV and Comedy Central as well as Paramount Pictures studio, recently signed off on a five-year, $1 billion deal with Netflix Inc. to make movies available on the Web through the Epix movie channel, in which Viacom owns the biggest stake. Mr. Dauman also says he'd consider putting content back on Web video site Hulu.
Viacom made $2.9 billion in 2009 from TV programming distributors, such as cable and satellite operators. Some media executives and analysts question whether young people will sign up to pay for such services as alternatives like Netflix become more robust...
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If you watched the MTV Video Music Awards last night — and why wouldn’t you? — then you saw MTV’s big Twitter wall and online Twitter Tracker.
Working with Twitter and Stamen Design, MTV tracked the number of tweets that mentioned various people in the awards show in real time, displaying it in “bumps” scattered throughout the broadcast and continuously online. Approximately 2.3 million tweets were sent, and mentions of Lady Gaga (big surprise) peaked at 9,200 tweets per minute. For context, the broadcast averaged a record 11.4 million viewers, according to Nielsen numbers. That’s about 1 tweet for every 5 viewers (roughly, because viewers come and go), and you can bet it will be even more next year.
“MTV’s bleeding-edge integration fused the story of the audience’s real-time excitement into the story of the VMAs itself,” explained Twitter’s Chloe Sladden (@chloes). MTV says it expects the Twitter Tracker approach will by copied by other live...
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