Tim Armstrong and Arianna Huffington hosted a conference call with analysts this morning to discuss AOL’s announced $315 million acquisition of the Huffington Post. The Huffington Post is expected to contribute $50 million in revenues this year, and quickly ramp up to a $100 million revenue run-rate. That still represents a tiny portion of AOL’s $2.4 billion in revenue, but it is Armstrong’s largest acquisition to date, and his team believes it will help put AOL over the top in terms of putting the company on a growth track again by 2013 in terms of adjusted EBITDA.

It is clear that the deal is as much about buying into the new publishing model that the Huffington Post represents (which is in keeping with AOL’s acquisition of TechCrunch and emphasis on blogs like Engadget on the tech side). And it is about buying talent, both at the top and throughout Huffington Post on the editorial and sales side. Asked how long she plans to stay, Huffington says, “I told Tim I wantto...

Keep up-to-date on Cision Top 10, including regular listings of the top 10 newspapers, magazines and broadcast outlets in a particular category. This list includes the top 10 national weekday TV network programs.

The programs have been ranked based on their Nielsen audience measurement.

1. Good Morning America

2. NBC Nightly News with Brian Williams

3. Today

4. ABC's World News with Diane Sawyer

5. CBS Evening News with Katie Couric

6. The Early Show

7. Nightline

8. Despierta America

9. Noticiero Univision

10. Primer Impacto

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Due to Broad Demographic Grouping Problems, Biggest Misconception About Group Is That They're All the Same

Marilynn Mobley has a desktop at work, a laptop at home, a netbook for travel, an Android smartphone and just last week she bought an iPad. She time shifts all her TV viewing using DVRs and enjoys watching Blu-ray movies at home. She's also 53 years old.

"The misconception that boomers do not appreciate tech crosses all generations. I've heard it from fellow baby boomers who say, 'Wow, you're so into technology,' and on down to 20-year-olds who are also surprised," said Ms. Mobley, a strategic counselor for Edelman in its Boomer Insights Generation Group.

However, she's not nearly as unusual as the media portrays. Boomers are almost as likely as Gen X and Gen Y to own computers, access the internet daily, own mobile phones, DVRs, digital cameras and GPS systems. And while boomers do trail in areas such as early adoption of new devices and services, many of those...

Get ready for more ads online: The CW network, which raised eyebrows earlier this year by offering to sell packages of ad inventory in a combined TV-digital package, is preparing to release new research that could demonstrate people who view TV shows online don't need to be coddled with limited commercials, according to one media-buying executive. They'll sit through a more traditional ad break, the research is expected to show, flying in the face of conventional wisdom.

ABC's much-touted online video player.

We've all thought that online viewers -- so prone to click-click-click away to the next interesting thing -- would never sit through more than one or two ads when watching their favorite show online, and indeed, the initial set-up of ABC's much-touted online video player has been built so that viewers just see one or two ads before being returned to their program in progress.

 

Now CW will likely report the opposite is true: TV fans will sit through a longer...

A gunman, possibly carrying explosives, has entered the headquarters of the Discovery Channel and fired shots, according to police in Silver Spring, Md.

A gunman, possibly carrying explosives, has entered the headquarters of the Discovery Channel and fired shots, according to police in Silver Spring Md

(Google)

Employees at the building were told to take cover in locked offices and police have sent SWAT teams to the area to seal off nearby roads.The FBI and agents from ATF, including explosives experts, also rushed to the building.

"We have reason to believe there is an armed gunman at One Discovery Place. All employees should seek protection in a locked office on their respective floors immediately," read an email sent to employees and read over the public address system.

"There's a guy with a gun in the lobby. Police are swarming in -- assault rifles and all," producer Talal Al-khatib told ABCNews.com via instant message.

"Friends, I am in work closet with workers...