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The AOL Way - If You Work In The Digital Space, Entertainment, Newspaper Industry, etc... This is EXCELLENT INFORMATION!

February 2, 2011

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Two years into his tenure as AOL CEO, Tim Armstrong is stepping on the gas.

By April, he wants AOL editorial to increase its stories per month from 33,000 to 55,000.

He wants pageviews per story to jump from 1,500 to 7,000.

He wants video stories to go from being 4% of all stories produced to 70%.

He wants the percentage of stories optimized for search engines to reach 95%.

We know all this, because right now, Armstrong's lieutenants are making their way through the company's many editorial divisions, training them on "The AOL Way."

Some of AOL's journalists, editors, content creators aren't all happy with the training.

"AOL is the most f-----up, bull---t company on earth," says one, who joined AOL in what he calls, "the...

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