Search Optimization and Its Dirty Little Secrets

February 23, 2011

The Dirty Little Secrets of Search

PRETEND for a moment that you are Google’s search engine.

Someone types the word “dresses” and hits enter. What will be the very first result?

There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines.

O.K., how about the word “bedding”? Bed Bath & Beyond seems a candidate. Or Wal-Mart, or perhaps the bedding section of Amazon.com.

“Area rugs”? Crate & Barrel is a possibility. Home Depot, too, and Sears, Pier 1 or any of those Web sites with “area rug” in the name, like arearugs.com.

You could imagine a dozen contenders for each of these searches. But in the last several months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term:

J. C. Penney.

The company bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently...

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Tags // SEO, Search,

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Another Reason Why People Do Not Like Microsoft and Why I will Use Google for Search Instead of Bing!

February 1, 2011

Google: Bing Is Cheating, Copying Our Search Results

Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this.

As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting worse) on the back of Google’s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google’s test.

“I’ve spent my career in pursuit of a good search engine,” says Amit Singhal, a Google Fellow who oversees the search engine’s ranking algorithm. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.”

Bing doesn’t deny Google’s claim. Indeed, the statement that Stefan Weitz, director of Microsoft’s Bing search engine, emailed me yesterday...

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Tags // Google, Search,

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Google Suggest on Social Media = Ouch!

January 23, 2011

Well it looks like Digg is better than Reddit and Reddit is better than Digg…let me ask you…how’d you get here? There are some pretty insightful and amusing revelations in these Google Suggests, like “Facebook is for losers,” “Twitter is for old people” and “MySpace is ghetto.” It also looks like all of these sites are down. My favorite is the fact that people feel “Google is watching you”….come on guys, don’t do evil.





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Global Search Engine Market Share - Q4 2010

December 6, 2010

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10 Simple Google Search Tricks

November 17, 2010

I’m always amazed that more people don’t know the little tricks you can use to get more out of a simple Google search. Here are 10 of my favorites.

1. Use the “site:” operator to limit searches to a particular site. I use this one all the time, and it’s particularly handy because many site’s built-in search tools don’t return the results you’re looking for (and some sites don’t even have a search feature). If I’m looking for WWD posts about GTD, for example, I could try this search: GTD site:webworkerdaily.com.  

2. Use Google as a spelling aid. As Rob Hacker — the WWD reader I profiled last week — pointed out, entering a word into Google is a quick way to see if you have the right spelling. If it’s incorrect, Google will suggest the correct spelling instead. Additionally, if you want to get a definition of a word, you can use the “define:” operator to return definitions from various dictionaries (for example, define: parasympathetic).

3. Use...

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