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SOCIAL MEDIA SPECIALIST, IMAGEWORKS INTERACTIVE

JOB DESCRIPTION

SPECIALIST, SOCIAL MEDIA  

The Social Media Specialist supports the day-to-day tasks and responsibilities of the Social Media Department.  These tasks include brainstorming, proposal writing, campaign copywriting and campaign reporting.  She/He is also responsible for managing assigned social communities through copywriting and engagement.

Client companies span a broad range of industries, organizations, budgets and levels of digital expertise.  This role requires creative versatility with strategic understanding, excellent writing ability, exceptional organizational and time management skills and the adaptability to understand each unique client.  The position is based inCulver City,California.

RESPONSIBILITIES

• Contribute to the conception, development, maintenance, optimization and reporting of social media campaigns in a collaborative, cross-discipline...

Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use.

Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).

1. Fetch Twitter Search Results

GetTweets is a simple and fast Google Spreadsheet script that lets you quickly export Twitter search results into a spreadsheet. You can play with the spreadsheets in two ways.

• Increase the number of results returned — up to 1,500. I managed to fetch about 1...

We all know people like them, people who seem to know everyone. They're always able to help -- or if they can't, they know someone who can. You meet them for the first time and in 15 minutes, you're talking with them like you're childhood friends. They're successful, smart and funny, with a likable touch of self-deprecation. And they're interested in everything.

Who are they? Connectors. Take Maryam Banikarim, senior vice president and chief marketing officer at Gannett, publisher of USA Today. She has a perfect job for a connector -- she helps link Gannett's various newspapers and media outlets "and bring the pieces together."

"I like people and am genuinely curious," says Banikarim, 42. "I like stories and want to make connections. But I didn't know the word for it until my husband read Malcolm Gladwell's The Tipping Point and said, 'I finally have a word for you -- a connector.' "

As Gladwell writes, "sprinkled among every walk of life . . . are a handful of people with a truly...

We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds.

Brand awareness

• 66% would look up a store after learning their friend had checked in. (Mr Y)
• 43% have liked more than 20 brands on Facebook. (Mr Y)
• 65% report researching the next model for their current product, immediately after making a purchase (Mr Y)
• 71% report having liked a brand on Facebook just to receive an offer (Mr Y)
• Social Media
• 91% make their Facebook Places and Foursquare check-ins public. (Mr Y)
• 52% have over 300 friends on Facebook. Top 10%, over 1,000. (Mr Y)
• 58% use Twitter “all the time” (Mr Y)
• 40% visit Facebook more than 10 times per day. (Mr Y)
• 73% only consider someone a “friend” if...