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The Blogger’s Guide to Meaningful Engagement on Facebook, Google+, and Twitter

November 16, 2011

When it comes to social media, Facebook, Google+, and Twitter are the big three. If you’re not on these social sites, then you are missing out on great business opportunities.

If you are on these sites, however, you probably know that getting meaningful engagement with your followers isn’t easy. You can easily drown in the noise, so you need tips and tools to help you break through that noise. The following ideas will help you do just that.

Better Engagement on Facebook

Image copyright Darren Baker - Fotolia.com

You more than likely have a Facebook fan page if you are in business. The engagement probably isn’t great, however. See, about 90% of people who like your Facebook fan page never return. They will come back if you can effectively convince them… but you have to have good content.

What is good content on Facebook? We don’t know exactly how Facebook judges content, but we know they look at three scores using their EdgeRank indicator:

Affinity: This is a measure...

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Tags // Facebook, Google+, Marketing, Social Media, Twitter,

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How to Create a Social Media Marketing Schedule

November 16, 2011

Why have you joined the social media world?

Some social networkers are there for purely egotistical reasons. They don't want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. But connecting, following or befriending just anyone dilutes your influence and standing among those in your audience.

Others join because they feel they must. They spend a few days setting up their profiles and then abandon them when other tasks call.

The real motivation for any business social networker is connection: You should want to connect with like-minded people who can help your business and whose businesses you can assist. You want to add to the conversation, and not come across as desperate, spammy or a waste of time. If you develop a bad reputation in these communities, it will be hard to shake off.

But making such strong, real connections takes time, effort and thoughtfulness. If you never return...

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Tags // Entrepreneurs, Facebook, Marketing, Social Media, Tips, Twitter,

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Twitter and TV Help Each Other Grow

October 26, 2011

Type the term “X Factor” into Twitter’s search engine on a Wednesday or Thursday night and within moments, hundreds of viewer compliments and complaints about the Fox television show of that name will appear.

Chloe Sladden leads a team that helps TV make use of Twitter.

By the next day, the surly producer Simon Cowell will have read them — the good, the bad and especially his specialty, the ugly. And by the next week, he will have made changes to his show accordingly.

“It’s like having millions of producers working with you,” said Mr. Cowell, who once dismissed Twitter as a lightweight list of strangers’ lunch plans but who is now a convert to the social networking Web site.

Next week, for the first time, the user-producers who speak up will have another way to be heard. As an alternative to calling or texting in a vote for a singer on “The X Factor,” Twitter will make it possible to vote with a message to the show’s account.

The voting option...

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Tags // Social Media, TV, Twitter,

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Who Ruled Social TV in September 2011?

October 10, 2011

September is always a huge month for TV with a slate of show premieres and returning favorites. But which networks ruled social TV? We’ve got a fresh set of data from Trendrr, a realtime social media tracker.

The big broadcast winner was FOX with a 29% share of the social traffic voice in September. Surprisingly, the CW had the lowest share of voice (13%) but had the highest growth (up 7% between August and September).

MTV came away as the top cable network with 19% share of social traffic. The top broadcast show was Glee (FOX) with 16% share and the top cable show was — wait for it — Jersey Shore! (MTV) with 18% share in September. The Charlie Sheen Roast only took up 4% of the share, which might have to do with the fact it was a one-off event. Trendrr’s metrics clearly favor sustained performance even though the Roast had a huge social media presence.

Trendrr compiles data from public profiles on Facebook, Twitter, Miso and GetGlue. It then ranks that data using buzz...

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Tags // Facebook, Social Media, TV, Twitter,

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A 9% Increase In Social Media Buzz = 1% Increase In Ratings! The Relationship Between Social Media Buzz and TV Ratings

October 7, 2011

People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzz and television ratings and found a statistically significant relationship throughout a TV show’s season among all age groups, with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show’s premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively discussing a...

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Tags // Facebook, Social Media, TV, Twitter,

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