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YouTube Makes the Case That It Helps Build Brands

October 18, 2011

DESPITE online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.

In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them.

“We would love YouTube to be a much larger part of brands’ advertising budget and mix in the next year and the future than it is today,” said Lucas Watson, YouTube’s vice president of online video global sales.

YouTube has been trying for two years to transform itself into a bigger revenue producer for Google by attracting advertisers with professionally produced videos and new kinds of ads. It now says it has 800 million unique viewers worldwide a month...

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comScore and YouTube Partner for Video Analytics!

August 16, 2011

YouTube Partner Reporting

comScore and YouTube are excited to announce a new feature that highlights the dedicated audiences garnered by YouTube content partners, independent and professional, bedroom and broadcast.



How it Works

Individual audiences for partners and their channels, (such as CBS, Machinima, Philip DeFranco and hundreds of others) will now be displayed as their own entities underneath the YouTube parent entity in comScore's Video Metrix measurement service.

Benefits of YouTube Partner Reporting

With 3rd party measurement, YouTube partners can better monetize their content by having their audiences represented to the agencies and brands that actively use Video Metrix data. 

In parallel, the industry can now quantify the number of unique viewers belonging to different YouTube channels, as well as the demographics of those viewers.  comScore Video Metrix enables stakeholders to:



Quantify the number of unique viewers belonging to different YouTube channels
...

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Bringing Together YouTube Talent, Advertisers, Distributors

April 11, 2011

Want to make money on YouTube right now? Talk to George Strompolos.

Mr. Strompolos, a former business-development exec at Google Video and founding developer of YouTube's Partner Program, is looking to bridge the gap between YouTube stars, advertisers and off-net distributors as a one-stop shop for original content. His new company, Fullscreen, launched earlier this year with all-star clients such as Ryan Higa, whose Nigahiga is the most-subscribed channel on YouTube, with more than 3.4 million signed up.

Nigahiga is the most-subscribed channel on YouTube and a client of Fullscreen.

Nigahiga is the most-subscribed channel on YouTube and a client of Fullscreen.

Where Mr. Strompolos pioneered YouTube's investment in original content (he oversaw a grant program last summer that gave $5 million in seed money to as many as 100 contributors), he now wants to help stars such as Mr. Higa, Philip DeFranco, "Mystery Guitar Man" and a growing roster of style and beauty personalities gain exposure -- and revenue -- online and elsewhere.

"The model is sort of...

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Tags // Video, Youtube,

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Google to Revamp YouTube With 'Channels'

April 8, 2011

Google Inc. is working on a major overhaul of YouTubeas it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.

YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

It is planning to spend as much as $100 million to commission low-cost content designed exclusively for the Web, people familiar with the matter said.

Google's YouTube video website is working on a major site overhaul to organize its content around "channels" as it positions itself for the rise of Internet-connected televisions. Jessica Vascellaro has details.

The pending change is a big bet by the world's most-popular video site to push in a new direction. Between the Wild West of user-generated content and the pricier precincts...

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Tags // Google, Youtube,

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Introducing YouTube Trends = Cool

December 13, 2010

via youtube.com

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Tags // Video, Youtube,

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Shirtless Old Spice guy replies on Twitter with hilarious personalized videos

July 13, 2010

Shirtless Old Spice guy replies on Twitter with hilarious personalized videos

If you’re not reading this post while on a horse/motorcyle/boat while smiling the entire time you obviously don’t use Old Spice. But if you do (or you just like the commercials the guy to the right is in) you can tell @OldSpice that on Twitter and – get this – the Old Spice guy (to the right, san shirt and all) will answer your replies in a YouTube video addressed directly to you from a bathroom.

He’ll also answer questions from Yahoo Answers, comment on posts and we’re imagining respond to just about anything posted about Old Spice on the Internet (he is, after all, that great, unlike your husband that doesn’t use Old Spice, unless he does, but he still wouldn’t be that great).

How scalable this is going to be is anyone’s guess, but for right now, the Old Spice guy seems to be keeping up pretty well, and the responses...

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